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Someone from our team will contact you soon to talk about our flexible, pay-for-performance lead generation platform.
We target homeowners actively looking for estimates on their home services project. Connecting with new customers who are ready to talk reduces your marketing cost.
Home improvement is our core focus. We generate home services leads at an impressive scale and have connected millions of homeowners with local home services contractors.
Our program is highly customizable with predictable results. Easily control how much you are spending and your return on investment in exactly the markets you’d like to target.
We create tailored landing pages that reflect your brand’s identity, prominently featuring your company’s logo. Unlike other companies that rely on incentivized ads or misleading tactics, we focus on transparency and trust, ensuring visitors provide explicit 1:1 consent before becoming leads. This ensures higher quality and more engaged prospects.
You set your advertising budget and target areas, and we optimize your ad spend to focus on the most relevant locations and demographics for your business. Our method ensures your campaigns reach the right audience, resulting in higher quality leads.
Our platform delivers qualified leads directly to your call center or CRM. All leads are generated through transparent, 1:1 consent practices, guaranteeing that prospects are genuinely interested in your services and have agreed to be contacted—without the use of misleading words or incentives.
With our performance-based model, you pay only for leads that meet your criteria and provide explicit consent. Every lead is genuinely interested in your services, ensuring that your investment delivers real, measurable results.
With our Cost Per Lead (CPL) model, you pay a set cost for each lead generated via webforms or calls, based on your target location and business category. This ensures that your investment is tied directly to the number of qualified leads you receive, and every lead is verified with 1:1 consent, meaning the customer has explicitly agreed to be contacted.
- Webform Leads: Capture customer details via a webform submission, with each lead providing explicit consent for follow-up.
- Call Leads: Pay for qualified calls that reach your business directly, where the caller has agreed to communication.
For national accounts, we offer custom pricing based on the volume and commitment level, providing scalability for larger campaigns. In this model, EverContractor covers all media spend, letting you focus on converting the leads.
Benefits
Simple Budgeting: A fixed cost per lead for predictable marketing costs.
Lower Effort: EverContractor manages the media spend.
1:1 Consent Guarantee: Every webform and call lead has explicitly agreed to be contacted by your business, ensuring compliance and higher engagement.
Scalability: National accounts benefit from scalable lead volume as per commitment, allowing you to grow without increasing media management complexity.
Focus on Conversion: Since EverContractor handles the media spend, your team can focus on optimizing conversion strategies rather than managing ad campaigns.
Considerations
Less Flexibility on Lead Volume: Since EverContractor fronts the media spend, the volume of leads may be more limited, and scale might be slower compared to models where clients manage their own media budget.
Fixed Pricing: While the CPL model offers predictability, it may not account for fluctuations in conversion rates or campaign performance over time.
With our AdControl Lead Plan, you have full control over your advertising budget, with flexibility to adjust your spend based on lead volume needs and campaign goals. Additionally, all leads generated through this plan adhere to our 1:1 consent policy, ensuring that only those who have agreed to be contacted will be delivered as leads.
- Webform Leads: You manage the media budget to generate webform leads where customers have provided explicit consent for follow-up.
- Call Leads: Control spending for leads generated through inbound calls, where callers have opted in for communication.
This approach allows you to tailor your marketing efforts to align with seasonal demand, business growth, and budget constraints. You'll pay for each qualified lead delivered, in addition to your media costs.
Benefits
Flexible Lead Volume: You control how many leads you receive by adjusting your media spend.
Adaptable Spend: Increase or decrease ad spend based on your current business needs.
Full Campaign Control: Unlike CPL, you have full transparency and control over the media spend, allowing for more tailored campaign adjustments.
Custom Scalability: You can scale lead volume in real time based on current campaign performance or immediate business needs.
Considerations
Cost Variability: The CPL for webform or call leads can vary, especially toward the end of the month when lead competition increases.
Ad Spend Responsibility: You will be responsible for managing and adjusting the media spend, which may require more effort and monitoring to ensure performance.
A minimum of 500,000 households or 5,000 ZIP codes must be covered to qualify for our performance-driven media campaigns. This ensures that your ads reach a substantial audience and generate the volume needed for high-quality webform and call lead delivery.
Both pricing models require a minimum monthly budget of $5,000. This investment is necessary to optimize ad spend, ensuring that your campaigns receive the visibility and reach needed to drive meaningful results for both webform and call leads.
